What Do Logo Colors Tell Us?
Businesses would do well with branding. It is the way that they can reach out to their customers and tell them their beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? What colors are appropriate for your brand?
The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. It can have an effect on our thinking. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.
Questions about your business should be asked before creating your logo. Is your target market male or female? Is your brand trendy or classy? Is your target market a certain age group? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.
You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let us consider the warm colors first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
With orange, you get a friendly, playful color. It shows overall energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white is in their own category. Combined with other colors, they are very powerful.